beautycode.gr

beautycode.gr is the new online store of Beautycode by Georgia Andreadi, a beauty business that combines the sale of professional cosmetics with training for professionals through seminars. The goal was an e-shop that conveys the elegance and clarity of the skincare world, while serving consumers and professional beauticians with the same ease.

The UI/UX design is built on soft, earthy tones, generous white space and clean typography, so the products, from the Nure Cosmetics, Seduskin and TRIMAY ranges to professional skin boosters, always take centre stage. The homepage combines a hero slider, carousels for Featured, New Arrivals and Sale products, a brand showcase and the upcoming seminars, while the catalogue offers filters by category, brand and promotion.

The store was built on our own Elevate Commerce platform. Alongside the retail shop, we developed a separate wholesale (B2B) catalogue for professionals, with the professional products in a space of their own, and a Seminars section with a page for every seminar, its date, location and instant booking.

On the sales side, the platform integrates card payments through Viva Payments, automatic creation of shipping vouchers with Geniki Taxydromiki and automatic promotions such as free shipping on orders over €65. For marketing we set up the Meta Pixel with the Conversions API and Google Analytics 4, respecting each visitor's cookie consent, together with an automatic product feed for Facebook/Instagram Shopping and Google Merchant Center.

Finally, we focused on data quality and ease of management: a newsletter with double opt-in confirmation, spam protection for the forms with Cloudflare Turnstile, a wishlist and editable texts for every part of the site. The result is a store that showcases Beautycode's professional identity and lets it grow in retail, wholesale and education from a single system.